Studio 90 was founded in 2013 by Madeline Hale with the aim of providing a hair salon that prioritises exceptional hair services, personalised customer experience, and environmental sustainability.

In order to achieve this objective, she started a co-working studio as an alternative to traditional high street salons. Since then, a team of skilled hairdressers with a shared vision and goal have joined her at Studio 90, working together to create a calm and high-standard environment.